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Explain how changes in the demographic and economic environments affect marketing decisions?
Demography is the study of the characteristics of human populations. Today's demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The economic environment consists of factors that affect buying power and patterns.
The economic environment is characterized by more consumer concern for value in shifting consumer spending patterns. Today's squeezed consumers are seeking greater value -- just the right combination of good quality and service at a fair price. The distribution of income also is shifting. The rich have grown richer, the middle class has shrunk, and the poor have remained for, leading to a two-tiered market. Many companies now tailor their marketing offers to two different markets-- the affluent and the less affluent.
What else can I help you with?
What are the sectors of the business environment and how do changes in the economic and political and legal environments influence business decisions?
PEST
Who makes the economic decisions in Australia?
who makes australia's economic decisions
What are the demographic characterists with a country with a high level of economic development?
your a but
Because subjective decisions are based on a person's unique values and beliefs economic decisions .?
Economic decisions are based on whether the decision is profitable or not. For instance, businesses make economic decisions about when to hire employees.
Information has the quality of relevance when it influence the economic decisions?
Information has the quality of relevance when it influence the economic decisions?
What are the sectors of the business environment and how do changes in the economic and political and legal environments influence business decisions?
PEST
Identify 5 macro environments in marketing?
Macro environments refer to the external factors that affect a company's planning and performance, and are out of its control. Examples include: socio-economic, legal issues and concerns, economic trends, technology, and competition of other industries.
Who makes the economic decisions in Australia?
who makes australia's economic decisions
The macro-environment and the micro-environment factors that influence the marketing decisions of asda?
Asda's marketing decisions are influenced by macro-environment factors such as economic conditions, regulatory policies, and social trends, which affect consumer behavior and purchasing power. Additionally, micro-environment factors, including supplier relationships, customer preferences, and competition, play a crucial role in shaping Asda's strategies. For instance, shifts in consumer demand for sustainable products may lead Asda to adjust its product offerings. Overall, a comprehensive analysis of both environments helps Asda align its marketing strategies with market realities.
What are the processes of rural transformation in Africa?
Rural transformation refers to social,polilitical,economic and demographic changes from one stage to another. Rural transformation refers to social,polilitical,economic and demographic changes from one stage to another. Rural transformation refers to social,polilitical,economic and demographic changes from one stage to another. Rural transformation refers to social,polilitical,economic and demographic changes from one stage to another.
What are the demographic characterists with a country with a high level of economic development?
your a but
What economic and demographic developments changed western society?
Demographic- improved agricultural methods and more stable govt Economic- pop. growth casued an increase in trade and towns expanded
How do technologies affect our economic decisions?
the consumer economic decisions can affect the price and supply of a commodity
Which type of factors economic or psychological are more effective at the time of a marketing or buying decision?
Both economic and psychological factors play a significant role in marketing and buying decisions. Economic factors, such as price and value, influence rational thinking, while psychological factors, such as emotions, perceptions, and social influences, can affect decision-making on a deeper level. The effectiveness of these factors may vary depending on the product, target audience, and overall marketing strategy.
Because subjective decisions are based on a person's unique values and beliefs economic decisions .?
Economic decisions are based on whether the decision is profitable or not. For instance, businesses make economic decisions about when to hire employees.
Information has the quality of relevance when it influence the economic decisions?
Information has the quality of relevance when it influence the economic decisions?
What is INTERNATIONAL MARKETING RESEARCH. WHY IS IT GENERALLY BROADER IN SCOPE THAN DOMESTIC MARKETING RESEARCH?
International marketing research involves gathering, analyzing, and interpreting data related to markets outside a company's home country. It is generally broader in scope than domestic marketing research because it must account for diverse cultural, economic, legal, and political environments across different countries. Additionally, international marketing research often involves multiple languages, varying consumer behaviors, and global competition, which adds complexity and requires a more comprehensive approach to data collection and analysis. This broader perspective is essential for making informed marketing decisions in diverse international markets.
