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The scope of international marketing identifying needs and wants of customers in different markets and cultures, providing products, services, technologies and ideas to give the firm a competitive marketing advantage plus distributing and exchanging products and services internationally through one or a combination of foreign market entry modes.

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12y ago
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10y ago

International business focuses on free trade. The scope of the international business environment is international marketing, global human relations, international finance, international investments and foreign exchange.

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youssefbiker0

Lvl 2
1y ago

International marketing refers to the process of promoting and selling products or services in multiple countries or regions around the world. It involves understanding the cultural, economic, legal, and political differences that exist in different countries, and tailoring marketing strategies and tactics accordingly.

International marketing requires companies to adapt their products, messaging, and promotional activities to meet the needs and preferences of different markets. This may involve customizing products to meet local regulations, adapting marketing messages to resonate with local cultures, or using different channels to reach customers in different countries.

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Effective international marketing requires a deep understanding of global market trends, consumer behavior, and competitive landscape, as well as the ability to adapt to constantly evolving market conditions. Companies must also navigate complex legal and regulatory frameworks, as well as currency exchange rates, to successfully market their products or services across borders.

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16y ago

define international marketing define international marketing define international marketing

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12y ago

international marketing means advertising sales Business Finance & globalisation business marketing.

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