Any business can become a consumer. Generally speaking all businesses are consumers inasmuch they must purchase products from other businesses in order to have their own business function.
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competetion
optimism can lead to increased consumer spending and greater business productivity.Pessimism can make people more cautious,reducing consumer spending.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
business markets and consumer markets