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In case of a car, the 5 levels of a product are:

  1. Core product : Transportation from one place to another.
  2. Actual Product : Brand of the car, looks and design of the car etc.
  3. Expected Product : Decent mileage, proper engine, inflated tyres etc.
  4. Augmented Product : After-sale services, insurance policy etc.
  5. Potential Product : May run more smoothly as it wears off a little.
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15y ago

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