The truck is made up and shot in a way that no indications of make are visible. Where there appears to be a place for a name or logo on the grill, it seems to be missing. So, the show's creators were clearly going for a mysterious or "generic" truck. However, the four headlights (not counting two on a bar) and the grill's shape are right for a 1963 Dodge D200, notably featured (with a striking quality of menace) in the opening scene of National Lampoon's Christmas Vacation. Smoke stacks in the "Supernatural" truck are not in the D200's specs, but could have been added in preparing for filming (and, within the storyline, as part of a very radical "hot rod" modification by the villain). Whether or not a D200 was used, it's an egregious example of a bulky, boxy '60s-era type of design, fitting with the script's back story and readily apparent in what can be seen of the truck on screen.
The Truck is actually a slightly modified 1962 Dodge Power Wagon you can look that and other cars up on supernaturalwiki to find out what kind of cars are in the series.
David N. Brown and Rick Mynatt
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