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The initials GEICO stands for Government Employees Insurance Company. The founder was Leo Goodwin who first took military and government employees but the business later caught all kinds of customers.
The history of GEICO goes back to the depression in America in the 1930's. At this time, Leo and his wife came up with a concept of a company with the thought that they could prove it to be a successful insurance business catering to motors. he came up with a strong business plan and finally established GEICO as a company in the year 1936.
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