Simple communication is usually regarded as merely the verbal transmission of an idea or concept from one individual to another. The art of communication involves the nonverbal overlay, either purely, or in addition to verbal communication. Emotional tone (verbally), facial expressions, body movements, and the like often elicit stronger responses than the words themselves.
Pure nonverbal examples of the art of communication include dance, mime and music (without vocals, of course), as just a few examples.
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This refers to your ability to communicate effectively. A good command of the language and some persuasion techniques are needed.