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Usually based on commision, based on the prior years sales/profits/CSI etc. So depends on where they work. Metro areas would pay more. The Technicians sometimes make more but they don't get free demo's. Could be 40k to 200k depending on their talents and/or use and hiring of talented people.

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Q: How much does an auto dealer general manager make?
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How much money does a auto dealer general manager earn?

The average General Manager of a new car franchise makes about $240k per year. A General Manager running an extremely profitable store can make $500k-1 million.


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