"Allstate" is a shorthand name for a group of insurance companies. Therefore, you must first determine which of the various Allstate companies issued your policy. This will be shown on the Declarations Page of your policy, which contains a summery of the the coverages, the names of the insureds, etc.
Assuming that you will base your suit on breach of contract, you will need to lay out specifically the background facts, what you feel that the company failed to do, and how you were damaged. Suits against insurance companies for policy benefits are typically complex, so hiring a lawyer is probably advisable.
The insurance company will have to be served with the summons and complaint so as to give it actual knowledge of your suit and the chance to defend. The Insurance Code of the jurisdiction in which the suit will be brought (usually where the policy was delivered), will specify how service of process is to be made. In many States, service on an insurance company may only be made upon the Commissioner of Insurance (by whatever name called in that jurisdiction).
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