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Yes, the dealer can charge whatever he wants for the vehicle. The sticker put on by the manufacturer is the manufacturers suggested retail price (MSRP). The dealer can go up from this price or he can go down from this price. It strictly depends on supply and demand. However you as a consumer can walk away from any dealership where you feel that the dealer is charging too much. The buyer always has the last word.

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Q: Are the stickers car dealers put on cars legal?
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