An ad hominem logical fallacy is an insult of a person making a point. If someone was making a point, and a person in opposition to that point called them a name as opposed to responding to their evidence, that would be an ad hominem.
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An example of an ad hominem logical fallacy would be when someone attacks the character or traits of a person making an argument rather than addressing the actual argument itself. For instance, if participants in a debate call each other names or criticize personal attributes instead of focusing on the topic at hand, they are committing an ad hominem fallacy.