0
By targeting your market, you should get more sales for every dollar spent on advertising. In other words, you are not spending money on advertising that reaches people who are not your customers. Advertising costs are usually based on the number of people that see the ad - you pay more for a national TV commercial than you pay for a local or regional TV commercial because more people see the ad. So if your target is a specific geographical area, you would not but a national ad. Similarly, if your Demographics are heavily weighted to a particular age group or gender, you should get better results by placing an ad in a magazine that caters to that age and gender versus a general magazine or newspaper. Publications will provide you with the demographics of their readers (or viewers for TV, listeners for radio) and you would select a medium that matches your demographics. Demographics can be misleading, though. You have to study your customers to see if there really is a good correlation. For example, if you sell boats or boating supplies, your demographics might suggest that you should target to men of the ages 25 - 50, so perhaps ESPN sounds like a good match. However, if only 10% of the population buys boats, chances are you are still paying to reach 90% of your audience that will not be customers. In this case you would be better off buying a TV spot on a boating show or in a boating magazine. You might also target a marget where you are under-performing. Let's say you have a 20% market share everywhere except Chicago. You might examine your market in Chicago and tailor (target) an ad campaign that helps you perform better in Chicago.
Wiki User
∙ 16y ago
Add your answer:
Earn +20 pts
What is the Definition of Visual Targeting?
Excerpted from VisualTargeting.com (2009) :Visual Targeting is the business, art and science of adjusting visual images, designs, advertisements, products, gifts, presentations, etc. to accurately fulfill the desires of their intended audiences. This is usually done for the purpose of increasing in the audience's mind, positive emotions, favorable opinions, and the feeling of desire in relationship to what they are presented with.Every Person uses Visual Targeting - often without knowing it - to choose gifts for themselves, their friends and their loved ones, and even to pick our engagement rings for their hopefully soon-to-be wives.Every Company relies on Visual Targeting - consciously or not, successfully or not - throughout the entire history of art, design, marketing and advertising.Every Polititian & Social Movement depends constantly on the science of Visual Targeting - sometimes in fashions of genius, and othertimes making moronic blunders - to become President, write the laws that govern our world, and establish new standards in Human Rights and Global Social Responsibility.The art of Visual Targeting is concerned with individual people's (and market's) current visual tastes, and appealing to them in the most pleasing manner. On the other end of the spectrum, Visual Targeting can accurately predict which markets and types of people around the world, would respond to specific pieces of art, product designs, logos, or advertisements most positively - and thus, would purchase them most readily.The science of Visual Targeting measures the success of any design effort, fundamentally, by the practical results it brings forth: Whether it be an increase in advertising effectiveness, design concepts being chosen by the clients that are intended to like them, audiences responding to movie character roles the way the movie producers, writers and directors hoped they would, or a nation choosing the political candidate that can most effectively communicate irresistable value to voters.Visual Targeting is not to be confused with aesthetics, talent, or design quality. This cannot be emphasized strongly enough: Visual Targeting is not a replacement, or a devaluation of Creative Artistic Expression. In fact, it is the opposite - an Art and Science that exists only to drastically empower and inspire the priceless Creative Artists that imagine the visuals, and design the products, that end up changing our world. Visual Targeting is here to help them succeed with getting their messages accepted by the masses they are targeting, easily.See VisualTargeting.com to learn about scientifically proven Visual Targeting technologies.
What are the benefits of gas?
What are the benefits of natural gas
What advantage would there be to placing a satellite in geostationary orbit?
Ease of targeting for up-link, and inversely, consistency in the satellite's geographical area of influence.
What is the adjective form of market?
Although the word market is usually a noun or a verb, market can be used as an adjective, such as market price or market square. Another form of adjective is marketable.
Most antibiotics kill invading bacteria while minimally harming the host by?
targeting structures found only in bacterial cells and not the host cells
Introduction of market targeting?
marketing targeting
How are market segmentation targeting and positioning interrelated?
gfhfgjnjhnh
Is milk carton user friendly?
What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
Target market of fruit and vegetable?
They are targeting lower class
What benefits do financial market offer?
What benefits do financial market offer
What do you understand about market market segment market segmentation market targeting market positioning?
to divide the big market in to small company is known as segmentation. positioning is that which we do the mind of customer or to make the unique thing which attract the customer. to make the new product and focus the particular generation for sale is known as targeting of employess requirement. we will also design or implement the present market in such a way tht it will make benificial for upcoming generation.
What market segments are Sonic Drive-In commercials targeting?
The market segment that Sonic Drive-In commercials are mainly targeting are people in the South where Sonic is located. It is generally aimed at people who are in a hurry, and also may not have it in their budget to go somewhere that is more expensive.
What is the targeting market for Fuddrackers?
My presumption based on the look-and-feel of the outlets, and the minimal event signage I've seen, is that it's targeting families interested in low-cost comfort food.
What is the outline of the benefits of free market economies to owners of firms?
what does the free market economies benefits to owners
Explain the difference between the terms segmentation and targeting?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
In Business terms what is concentrated and undifferentiated?
Well in marketing terms, concentrated marketing is targeting a large share of a specific segment (ie group of the population). For example, targeting a niche market, and trying to be the leader in that niche market. Undifferentiated marketing is targeting everyone with the same offer, and ignoring the different segments. So trying to sell your product to anyone that will listen, without worrying about if everyone will be interested.
Outline factors that influence the choice of targeting startegies?
Targeting strategy decisions are influenced by: * market maturity * diversity of buyers' needs and preferences * strength of the competition * the volume of sales required for profitability see wikipedia
