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Best examples are those in which the picture is a blend of elements of two unlike objects. Real examples from advertisements: a bottle of Absolut vodka covered with a cucumber beauty mask (with the slogan 'Absolut beauty'; both the slogan and the picture present the vodka as a -female- person); a car ad that showed an elegant shoe with wheels (suggesting I suppose that the car is elegant, comfortable and cheap like a shoe) etc. Another kind of visual metaphor: where the picture shows an object which stands for something else, ex: in a car ad, the picture of a bulldog (stands for the sturdy car); but these are not purely visual, because to interpret the picture you need to look at the ad's text.
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