List 3 estimate considerations when quoting an entire project for print and what impact that consideration has on the cost of the job?

Answer 1

To estimate printing, you need to know what paper you wish to use, the size and the amount of finished pieces, and the ink colors and coverage. The weight of the stock/paper makes a difference, as does whether it is a coated or uncoated stock. The size of the finished piece is also important to getting an accurate cost estimate. If you are using PMS or 4-color process inks is another crucial element. Does your piece bleed (do the colors come off the sides of the paper once the piece is cut to size)? That makes a very big difference in cost, due to press lock-up considerations. Some other considerations are: Are there half-tones or photos? Will the finished piece fold? If so, how (how many times and in which direction(s))? Do you need more than one hit of color (for instance, in a "rich black" there might be black plus blue underneath)? Generally, the larger the number of finished pieces equals a cost savings per piece. ALWAYS look at your cost per piece to compare different estimates.