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Q: You work at a business headquarters for a chain of movie theaters. Describe this firm's information value chain?
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What service is offered by the Wehrenberg company?

The Wehrenberg company is a nationwide chain of movie theaters. For a list of locations and the current showings, visit the company's official online site.


What is the Support media in advertising?

Support Media Advertising means the advertising media used to reinforce messages sent to receivers/ audience/markets through other more effective and dominant and more traditional media. Usually outdoor advertising is called support media advertising. There are different medium used for advertising in which outdoor advertising is important. Billboards, transit ads, promotional products, sky advertising, yellow pages advertisement, advertising used in movie theaters, advertising in trains etc. are the example of support media advertising. It lets any company to gain awareness and exposure.


Marketing mixes for two different segments in consumer markets?

Marketing mix is an essential tool that can be used to market our products. Sony Audio and visual system is one of the new innovations in the market and is in demand. But that is not enough as we need to be the market leader. It is important to place the product in the minds of our customers. Therefore we need to make it unique from the other products in the market. It is best that we concentrate on mainly on the youth and the house holds as market research has shown us that the most number of this product are bought by them. At present our prices compared to the competitors are higher. Our Sales are coming down, as similar products are available at cheaper price. Hence I would like to revise the prices or go for a promotion to increase the sales. The youth buy more iPods to listen to music and watch visual videos hence we can increase the sales buy having a sales promotion at our outlets. The households are interested in the hifi audio and visual systems with the large screen and more sounds affects. The sale of this particular product is constant but needs to be kept an eye on the price as to what LG, sharp and Panasonic is doing. It has come to my attention that the large audio and visual system is not available at some of our outlets. Hence it is important to place them in each and every outlet and shopping malls. As customers ask for the product and is not available with the outlets they will go for another brand which has also been an issue to reduce in sales. As per sales income it has come to my attention that the LULU hyper outlet is having the most sales out of all. Special cutouts and displays can be put up at the outlet where the product is available for better eye catch which will attract them to the product. The promotions on the news papers and the television is not much of an affect as only 35000 copies of gulf time is distributed per day and its less effective television advertising is not effective at all as many use cable TV. Therefore is it better to arrange an area to watch and experience the specialty of the product and leaver the customers to buy the product. for the iPods a listening area can be made with the latest kinds of music which will give them the experience. Once a customer purchases a product we can get there telephone number and email address and enter them to a special drawn. By doing so we also get customers to buy products and also we create a data base of the potential customers which we can use to market over other products. It has come to my attention that the sales force needs to be more equipped with product knowledge which will improve the sales and attract more customers to buy the product. It is better to use mix of both females and males at the showrooms as there is always attraction towards the opposite sex. Process - is the means of achieving the outcome. It shows how products or services go inorder to reach the particular person or destination. Process can be for ie how a person buys a iPod- he will go to the particular website, enter the specifications, and purchase it and enter the delivery details and it will be delivered. One person may go to the mall n purchase a Home Theater system - go to the showroom, check on the specifications, choose a colour, pay for it and leave. While creating a process it is important to make it short and sweet as possible and is also as per the requirements to keep the customer satisfied. If the target market is not taken into consideration the process will be of no use. Physical evidence - is the total product itself. To identify a product there should be physical evidence for ie. Packaging, structure of the organization etc. it helps to identify the products better from the other similar products in the market. So it is very important to differentiate the product from the competitors. For ie there are different types of iPods available in the market Sony, Sharp, Panasonic etc so its important to differentiate the product form the competitors. And even the home theaters.


Related questions

Where is the headquarters for Landmark Theaters located?

The Landmark Theater headquarters is located in Los Angeles, California. There are 53 theaters located throughout the United States. Landmark is known for their award-winning historic theater as well as more contemporary theater.


When is the last day hungers games is in theaters?

tomorrow That will depend on the volume of business. As long as it draws huge crowds, the theaters will show it.


Where can one find more information about online theaters?

To find more information online about theaters, one could look at fandango. Fandango not only offers information regarding theater viewing times, and pricing for current movies, but also upcoming movies.


Where can I find this information on the internet about casting-calls and auditions in Kentucky?

Google your local play actors guild. Every major city should have one. On their website there should be contact information for your local community theaters or audtion information for your local larger theaters.


Where are Carmike Cinema located?

Carmike Cinema theaters are located nationwide. Their headquarters are located in Columbus, Georgia. Some of the locations of the Carmike Cinema theaters are Snellville, Georgia, Birmingham, Alabama, Hot Springs, Arizona, Rockhill, South Carolina and West Valley City, Utah.


What theaters will How do you Succeed in Business Without Really Trying air in?

It is currently running at the Al Hirschfield theatre in Manhattan.


Is cinemark part of regal movie theaters?

No. Regal Entertainment Group operates Regal Cinemas, United Artists Theaters and Edwards Theatres. AMC Theatres and Cinemark Theatres are separate business, not related to the Regal Group.


What type of information system would a chain of theaters use to sell tickets?

transaction processing system


Where can I find out which movies are playing at local theaters?

The website http://www.moviefone.com/ is a great site to get this information. It shows all of the theaters along with reviews, etc. They will have trailers of all movies very soon also.


When will A Great Education come out in theaters?

It's still categorized as In Development, so there's no release information as yet.


What kinds of theater are there?

I know of drama theaters, surgeon's operating theaters, movie theaters, and theaters of war. There may be others . . .


When did Meet The Robinsons arrive in theaters?

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