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Trace the decline of Rubbermaid from 1994 to 2004 What factors most contributed to this decline?
Wiki User
∙ 11y ago
Many factors contributed to the decline of Rubbermaid. Due to the price of resin skyrocketing, manufacturers saw that the cost to produce Rubbermaid products increased substantially. This forced them to charge retailers more, in order to keep their profits standard. Wal-Mart would not accept this price increase, therefore they slowly decreased the amount of Rubbermaid products they carried, because they didn't want to have to pay more money for the same products. Finally, after Rubbermaid was sold to Newell, all assets were sold and thousands of jobs were lost.
Wiki User
∙ 11y ago
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