Are ther case studies available on entrepreneurship development?

Answer 1

Dear all,

There are case studies available on all subjects. But how you use them, what purpose it serves is what you need to know. I have put two case studies for your use. You can know the purpose it serves by looking at the questions given at the end of the case. Let me have your feed back. I send some more.

ONE:Feel-Safe Elevators Private Limited was a company setup by fourentrepreneurs, wholeft aleading elevator organisation to achieve theirgoals.

In an industry like elevators, customer-service is of prime importance. High rise

building occupants suffer if the maintenance and service of elevators are notproper. At the same time, technicians, service mechanics have a safety dimension.

They get affected from due to risky nature of job. Many a times, the operation ofthe elevator is not proper because the service mechanic fears the safety and doesnot reach out unsafety located parts of the elevator.

Contract labour exploitation and sub-standard material are the business

practices committed by unscrupulour service and maintenance agencies. However,

Feel-Safe Elevators Private Limited decided that they would build their organizationon proper ethics and morals tokeep the established practices away.

A service which could turn fatal for passengers as well as technicians had tobe provided on a solid moral ground and ethics. Hence, the group set about the 4-way test, that of truth, justice, friendliness and helpfulness to others. Within a shortspan, name of Feel-Safe was an across suburbs and interiors because of thepractices and name-sake proving real.

Now, the group is doing a turnover of Rs. 30.00 crores and the funded equity

of the promoters stands at Rs. 5.00 crores. Very recently, it has been approachedby a German elevator manufacturer, who has offered to buy the equity ofpromoters and requested the promoters to run the company as before.

Salary, perquisites and incentives are much more than the Entrepreneurialbenefits, so far. However, the philosophy of Feel-Safe would have to change. The

4-way test would soon be replaced by competitive and contemporary philosophy ofopportunism. Nevertheless, the promoters can make merry with Rs. 1.25 croreseach simply by compromising their own philosophy, allowing exploitation of labour,living off staff and substituting the same with contract labour. All that it would need

is accepting change.

You are now being approached to advise them on following:

(a)

Can they give up theethics and morals, responsible for business growth, forpersonal benefit?

(b)

In today’s context, where competition, outsourcing and profiteering areprevalent, are the practices of promoters the right practices? In case, thecompany continues to remain with promoters, what change should thepromoters pursue?

(c)

If the promoters accept the offer from the German manufacturer, what would

be their status? Do you think such change in status in possible? Quote a fewexamples.

(d)

Entrepreneurship is a child sized by entrepreneur. So giving away the child forpersonal benefit may not fulfill obligations of entrepreneurship. Comment.

TWO:

Read the following case and answer the questions given below:

Happy Sequira was only 21 when she joined Palm Beach Resorts as a foodand beverages (F&B) helper. She had just graduated form one of thepremium catering colleges in the city. She was young, energetic andpossessed a pleasant

disposition.Due to her experimenting nature she was not very successful with her F&B.However, when one of her managers tried her out in guest relations, she was aninstant hit. From then on there was no looking back for her. She soon rose to theposition of a Banquets Manager.

Even as a Banquets Manager she loved the Kitchen section. She felt likecooking. Many a times she went to the Kitchen of one of the Palm Beach Resort

Restaurants and experimented. Many a times she was successful, or this is whather Kitchen staff often told her. She was enjoying every bit her life.

Unfortunately for her this was to be her glass ceiling. Due to a cateringeducational background not many in the Palm Beach Resorts Managementthought that she could take up hardcore marketing assignments.

Happy was unhappy. She felt stifled. Her stagnation in position was makingher feel truncated. She decided to go independent.Over the years, being single, she had gathered enough money. Moreover, her

father was a successful businessman and would love to fund any of his onlydaughter’s ventures. Also being in guest relations, Happy herself knew a lot ofinfluential people.On the other hand, Happy Sequira was now 30. She had to seriouslycontemplate marriage due to parental pressures. Her rise at Palm Beach Resorts

was meteoric, which implied that she was not used to serious failure. BesidesHappy wondered what kind of a start-up could she design to suit her needs?

(a)

Should Happy Sequira go independent?

(b)

Should Happy follow her heart (F&B) or head (Guest relations)?

(c)

If Happy decides to take up Guest relations what kind of a start-up do yousuggest?

(d)

If Happy decides to take up F&B whatkind of a start-up do you suggest?