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I got the following from this site: http://www.tobacco.org/resources/history/Tobacco_History20-1.html There is a reference to "combined ten cent brands" so I'm guessing that a pack cost from 10 ~ 12 cents overall. * 1940: BUSINESS: MARKET SHARE BY BRAND: * 1. Camel (RJR) (24%) * 2. Lucky Strike (ATC) (22.6%) * 3. Chesterfield (18%) * -- Combined 10 cent brands (12%)

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