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None, if the hotel is managed properly. Independent hotels can benefit from the same advertising clout and economies of scale as chain hotels, if they sign up to a voluntary chain or referral chain (such as Best Western). And many do perfectly well even without; there are pros and cons to everything - in this case pros = the extra visitors, cons = the cost of belonging.
But many small independent hotels fail because they don't know how to market themselves properly, or simply because they can't afford the investment required to keep up standards, or maybe even just because they are in the wrong place. What was a great location in 1983 may be a terrible location in 2013.
Gretchen Medhurst
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