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If you know the audience, you can more effectively communicate with and persuade that audience. For example, if you are making a commercial for a children's toy, you should make it entertaining for children. You want children to see this commercial and go running to their parents telling them to buy this for them. You wouldn't give some boring explanation to parents of how their children will enjoy playing with the toy and it's been approved for safety and so on. If I were a kid, I be much more moved by a toy commercial that's aimed toward me rather than my parents.

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Q: What are the reasons for knowing the audience to whom communications are presented?
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