The mass media can impact public agenda by selectively reporting news and covering only one side of a story
Media focuses the public's attention on specific issues.
Most theorists say the mass media have the following functions: to inform, to educate, to entertain, and to transmit the culture from one generation to another. There are also sub-groups within those categories. For example, some critics say the media set the agenda-- they tell us what issues and pieces of information are important, and what we ought to be thinking about. Other critics say the mass media promote the views of the dominant ideology (the people in power), whether through messages in favor of capitalism, consumerism, the majority religion, or whatever.
the size of the audience
Mass media refers to the way the media reaches the masses. In today's time, it is possible for someone to get news at any time of day, and are able to choose what sources they get it from, having an influence on what they think.
Characteristics of electronic media include an invisible audience, invisible boundaries, speed, mass audiences, and false identities. Electronic media brings mass audiences together in the same place, overcoming physical and emotional boundaries.
multi media is a field concerned with the computer controlled integration of text, graphis, drawings, audio and or animation or any other type of information that can be processed, presented, stored and transmitted digitally
Media focuses the public's attention on specific issues.
Three ways in which the media plays a role in setting the public agenda is setting public policy, taking a role in mass media, and informing government officials.
Mass media can shape public opinion by controlling the information that is presented to the public, influencing how issues are framed and discussed, and setting the agenda for what topics are considered important. Through the power of storytelling and representation, mass media can sway public sentiment and shape collective attitudes towards different issues and events.
Mass media has a great impact on the politics in the Caribbean. Mass media exposes the wrong doings of politicians, as well as their successes and projects.
Media messages can have a hidden agenda (apex)
Media messages can have a hidden agenda (apex)
Enver Masud has written: 'The War on Islam' -- subject(s): Islam in mass media, Mass media, Mass media and public opinion, Objectivity, Public opinion
Mass media is intended to reach the masses within society. The more people mass media reaches, the more impact it has on the audience.
Language and media bias are the factors that limit the impact of the mass media on American politics. Media bias can cause news channels to interpret the same events completely different.
The mass media impact people's health. - Apex Learning
Your morals can be affected by media messages.
Globalization has helped media to be more effective in forming public opinion. Also, the way news is presented makes it more effective. Mass media engages in agenda setting which determines what is newsworthy and what isn't. Framing is another technique used by media. It is a way the news is portrayed in which it is meant to influence public opinion and is often used to sway the public to favor one political candidate over another. To learn more visit http://en.wikipedia.org/wiki/Public_opinion