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According to the book, The Engagements by J. Courtney Sullivan, the phrase was coined by:
". . . Frances Gerety, who was a copywriter with the Philadelphia ad agency N.W. Ayer and Son beginning in the 1940s."
The agency client was DeBeers.
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∙ 8y ago
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∙ 9y agoVarious artists have sung the song Diamonds Are Forever. The original song that was on the James Bong movie was sung by Shirley Bassey.
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∙ 10y agoConsidered one of the most popular slogans, the slogan 'A Diamond is Forever' is best associated with DeBeers. The company engraves this phrase on most of the products they sell.
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∙ 17y agoShakira sings the songs in the Diamonds are Forever commercial.
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∙ 12y agoJason Bryant and my blabber
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Brand name for a diamond is forever?
This slogan began with DeBeers in the 1930s.
Which company has the tagline as A diamond is forever?
A female marketing executive at DeBeers created the tagline "a diamond is forever" around 1940 ... they have stuck with the slogan and successfully marketed it since that time.
What is diamond bank slogan?
quel est la slogan de diamond bank
Does Zales Jewelers have a slogan?
The slogan is "Zales: The Diamond Store."
Who uses the slogan read forever?
nook
What is forever 21's slogan?
Faith.Fashion.Forever21
Hindi slogan for gems and diamond company?
Slogans on diamond in hindi?
What is Juan Ponce De Leon's slogan?
Forever Young!
Is twilight's slogan when you can live forever what do you live for?
Yes, the slogan is "When you can live forever, what do you live for?" It encapsulates the central theme of immortality and searching for purpose in life.
What is forever21 slogan?
faith, fashion and forever 21
What does the term 'A diamond is forever' mean?
According to Wikipedia, the DeBeers slogan... "A young copywriter, Frances Gerety, coined the famous advertising line "A Diamond is Forever" in 1947, allegedly while she was dreaming." The line may refer to the age of the diamond mineral, which takes, in alluvial mines, from 10,000 years to 1.8 million years to form, according to the KHI Web site. As well, she may have wanted to infer that once the gift of a diamond is received, a promise of 'forever' is implied as a reference for the impending relationship.
What company uses the slogan 'Diamonds are forever'?
The DeBeers Organization uses this slogan. You can see it on their home page, below.
