Focus groups Focus groups
Coverage includes how market research must meet tests of research validity and research reliability in order to be relevant and useful for marketing decision
the hindsight bias
Wikipedia has a list of legitimate market research firms on one of the site's pages. This is very useful information for those that are just starting to market a product.
Because otherwise you'd be researching at random, and you're unlikely to learn anything useful from that.
Market research is very useful for knowing what consumer wants ,hence you know what products you need to introduce in market which are going to be a hit and that helps in growth of your company .Market research data is also used for getting feedback for improving the product or services your company has to offer
Which one of the following, if true, most seriously weakens the argument? Professor Hathaway's research can be used by other scientists to create useful applications. Not all professors at Professor Hathaway's university knew that he was conducting research into the uses of solar power. Officials at Professor Hathaway's university have refused requests to make Professor Hathaway's research public. Researchers at other universities are conducting research into the potential applications of solar power.
Before introducing any new product or modifying a product an organization is required to know about the market - geography, demography, location, size of the population, nearness to the market etc. All these could be considered while doing a market research. Old books and research papers also prove to be useful. The dept. measures the viability of the project and classify the research accordingly.
Stock Option Research (SOR) is when you analyze the stock market before you make a bid or buy a stock. This can be useful for getting money from the stock market, and you can look around online for good tips.
It can sometimes not be 100 percent true , it can be biased or exaggerated which is not the type of information that would be useful or reliable to businesses.