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the giant beanstalk here in town
A double decker headline is a two line headline. There. Pretty much summed up.
Looking through a Yearbook for Johnny and there is a name without a picture. I guess no one will ever know where Johnny went....
Imagery, Headline, Subhead, Body Copy and a Call to Action. Additional elements could include: legal copy, captions, credits, disclaimers/disclosures, embellishments, coupons, testimonials, quotes, etc...
Headline Book publishing