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Why is GAP shop called GAP?

Updated: 12/22/2022
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14y ago

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When Gap was founded in 1969, its targeted customers were younger generations (hence the name of the store, which refers to the generation gap of the time). Gap's hottest seller at the time was its "basic" look, which consisted of its signature blue jeans and white cotton t-shirts. GAP sells clothes for men, women, children and babies.

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14y ago
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Q: Why is GAP shop called GAP?
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