To establish credibility and authority on the topic
credibility
Ethos is used in an argument to establish the character and credibility of the writer or speaker.
fvyou
To establish the credibility of the author
to persuade
They are called editorials. Or persuasive writing.
Persuasive arguments normally involve a suggestion followed with good evidentiary support as to why someone should do or say one thing and not another. A good persuasive argument may appeal to ethos, but it might also appeal to baser reasons as well.
Adding ethos to an argument is simply making it easy for people to trust what you are saying. Just give people reasons to believe that you are credible :)
credibilityCredibility
An author might use ethos to persuade readers by establishing their credibility and authority on the topic, which can make the argument more convincing and trustworthy. By showing their expertise, experience, or moral character, the author can build a connection with the audience and enhance the persuasive impact of their argument.
Ethos is a Greek word meaning 'character'. In terms of persuasive language, it is an appeal to authority and credibility. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.
credibility
Ethos is used in an argument to establish the character and credibility of the writer or speaker.
Pho
fvyou
ethos, logos, and pathos
To establish the credibility of the author