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Gabrielle Bonheur "Coco" Chanel- Chanel, is her birth surname but her nickname, "Coco" is what some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a "shortened version of coquette, the French word for 'kept woman," according to an article in The Atlantic.

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Q: Where did Coco Chanel get the name Chanel?
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