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Marketing mix refers to the 4 P's of marketing. These are product, price, place and promotion. Marketing strategy should implement the 4 p's in an effective manner. For instance if a fast food chain wants to open up in Asia, it needs to see the place and target price for the customers. Similarly is a sunscreen product is offered to places in the North pole, it will fail because there is no match with the marketing mix and the strategy.

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Q: What you the marketing mix and describe how each of the variables in the marketing mix can be used to develop the marketing strategy and action plan in the marketing plan?
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