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Background to business: · Name · Mission statement · Location · Physical size of business · Type of business ownership · Goals and objectives Marketing plan · Projected sales levels · Market analysis · Competitor analysis · SWOT · PEST · Ansoff Matrix · Product Life Cycle · Boston Matrix · Marketing Mix Production Plan · Quantity to be produced · Plant, machinery and equipment required · Quality levels required and means of assuring targeted quality · Different stages of production for the product or service · Timing of production to meet customer needs Financial Plan · Sources of finance · Budgets, including estimates of start up and working capital · Break even forecasts · Simple cash flow forecasts · Projected profit and loss accounts · Start up balance sheets Human resource plan · The number of employees needed · Skills and competencies · Recruitment methods · Training needs of employees Constraints · Legal · Financial · Social · Environmental · Technological · Competitive All of the information above is included in a business plan.

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15y ago
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8y ago

A business plan is at its heart an argument that a "hunch/idea" can perform/create such effects with an understanding of the factors involved.

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Q: What to include in a business plan?
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