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Most customers relate to people "like me" and who have similar wants, needs, and backgrounds. For this reason, it's often harder for a younger person say in finance to communicate with older customers looking to invest large sums of money. However, an older person may feel a younger person knows a lot about car stereos and so many trust the younger sales clerk in this situation.

Knowledge is also paramount to making a sale. If a customer asks questions that no one in the store can answer, the customer will likely go to a store with clerks who do know the products.

Being friendly, respectful, and personable also helps make sales. Customers feel resentful when they feel a store doesn't care, and so, customers take their monies elsewhere.

Building trust brings back repeat customers, even if they have to go out of their way to get a service or product.

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Q: What selling skills would you use to engage with customers retail?
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