From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time e-g: Levis Microsoft and many other "The Big Fish"
The financial success of such brands have been depending on combined efforts of their financial strategies and their marketing efforts. One thing that's been common among all there brands is a high degree of Brand loyalty. They have managed to capture the share of heart and in turn share of customer's wallet.
Companies now understand that marketing plays an important roll in their overall success ,so now companies have CMOs (Chief Marketing Officer) along with CFOs and CEOs. They understand that if there are functions close to customers its ether Sales or Marketing. Sales become a direct interface among customs and products offered by companies, and marketing is an indirect function between customer and the company.
But what makes marketing so big? Why is it important? If you have a great product you are bound to succeed then why do u need to spend on marketing / advertising?
The answer to these questions lies deep within the customer's brain. Customers / consumers are smart and they understand what makes your product different form mine. If you are offering then 1 % more that what I do why should they pay me rather than paying you. That's the point. And secondly it's important to communicate the product offerings to the end user. If a marketing team has worked hard on understanding the consumer needs they need to make sure their customers get a feel "This brand knows what I want ". Trust me this is the only major differentiator between why your 1% more is able to get you more loyal and more number of customers.
The time has changed. To products that are offered by a brand you have "n" number of more substitutes and consumers get to know which is the better substitute that suites there requirements . So it is important to make sure that marketing efforts are more on understanding the changing needs on today's customer. We need to understand the minds of customers. It's rightly said "customer is KING"
Marketing managers need to understand the customer needs and they need to make their major decisions such as the features to include, the price to be offered to customers and what to spend on advertisements.
Marketing today has become a emotional research which helps understanding customer and consumers psychology so that products are developed based on these understanding. The marketing managers need to answer following questions:
A successful Marketing team can carefully analyze customer needs and carefully monitor there competitors marketing moves. Remember a short term sales driven view does not work in business world today. The C-level managers, the CEO,CFO should communicate importance of marketing in an organization, how the marketing function plays a great role in organizations success.
Marketing is regarded as the core component of any business. Management of marketing is very much necessary to convey the message efficiently and effectively.
no markketing ,no organizations goals and objectives.keep cool Even if Veste Blouson on your body
The role of the marketing manager is to win the purchasing power of the customer. In order to succeed one has to believe in the product he/she is selling
Marketing Director President marketing Marketing communication manager Marketing coordinator Advertisement manager Research manager Product manager Sales manager Channel manager Management trainee
so first of all, in sales are included in Marketing. Marketing is = Price, Product, Sales and Promotion ... sales manager have to manage the salary and it's proces to sale... Marketing Manager, have to promote the new brends, make advertisements, and etc...
Well marketing is not just about advertising of our business and make profit instantly. But, it's a formation of opportunities and analyzing of new strategies. So, this is the main purpose of marketing manager.
A marketing manager in a typical company is responsible for supervising the company's sales force. As a consequence of this, the marketing manager does not actual sell.
Marketing manager sholud have Good communications and negotiation.
what is a marketing director?
It can be used by the marketing manager to increase it sale volume..
Some of the designations in the marketing department include the marketing manager and the marketing representative. A marketing manager oversees marketing operations while the representatives look for business from outward sources.
Career Paths in Marketing Public Relations Manager. Public relations departments are in charge of managing communications with the media, consumers, and the public. ... Market Research Analyst. ... Advertising Manager. ... Brand Manager. ... Media Buyer. ... Meeting, Convention, and Event Planners. ... Chief Marketing Officer. ... Promotions Manager.
the difference lies in the varied roles of a commercial manager as opposed to the relatively limited and linear role of a marketing manager
A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.
marketing manager of titan watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopea?