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Denotation is the literal meaning of something, whilst Connotation is the deeper, theoretical meaning. Take Steven Speilberg's use of 'the girl in red' in Schindler's List(1993) - literally, it is a little girl wearing a red coat. That's the denotation. However, the colour red carries certain connotations - it could represent death, danger, anger or blood for example: all of which are themes relevent to the film.

Signifier/Signified is a bit more tricky, actually because it can seem almost too simple. When I say or type the word 'dog' (signifier), your mind creates a mental image of a dog (signified). This theory differs across different mediums: my personal favourite example is the 'rose' example. In film, if we see a rose (flower) on-screen as the signifier, the signified is that it is a rose. It's almost unmistakable with a visual aid. However, in language it's a bit more complex as the only visual aid we recieve is within our own mind - if I write the word 'rose' it could mean a number of things, especially without context. Rose, as in the female name? The flower? 'Rose' as in 'Peter rose from his seat'? Rosé wine?

Refer to the writings of Ferdinand de Saussure and C. S. Pierce for quotes etc. Sorry if my explaination wasn't very good, I also had some trouble understanding some of this theory.

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Q: What is the relationship of dennotation connotation signifiers signified semiotics?
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