Consumer is the most important person. The business revolves around the consumer...
So, while operating as a firm, it is essential for the firm to gain the good understanding of it's target market. The more the Consumer Behaviour is learnt the more the needs and wants of the Customers are fulfilled. The Study of consumer behaviour helps us;
• To design the optimal product or service for customers.
• To determine where the product or Service should be available that would easy for the customers to buy.
• To determine what price will the customers give up purchasing product or service?
• To determine which method of Promotion would be most effective for getting the customers to buy a product.
• It helps in changing the behavior of the consumers.
• To improve performance of the organization.
• To achieve the organizational objectives
explain the importance of consumer behaviour in marketing view?
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar
A business will function based on how consumers behave. It is important to keep up with the behavior in order to keep making a profit.
the importance of understanding customers and the marketplace
what do you mean by consumer;s behavior give its importance in ecomonics
explain the importance of consumer behaviour in marketing view?
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon
Cultural
Consumer behavior has a large scope in that it can affect everything about business. What consumers are currently buying and what they will buy in the future, how much they are willing to pay, etc. can determine what companies produce and even if a company survives.
consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar
A business will function based on how consumers behave. It is important to keep up with the behavior in order to keep making a profit.
d understanding consumer diversity
study of consumer behavior that difine knowlage about whole consumer satis faction
As a manager, your job is to manage people, who constitute the "organization". If you can't understand these people (i.e. their behavior), how can you manage them? There are courses labeled "Organizational Behavior" if you want to learn more about this.
by focusing on the sequence of mental activities that people use in interpreting and integrating their environment.