What is role of marketing in Indian economy?

Answer 1

Role of market in India

:India's growth story has important implications for the capital market, which has grownsharply with respect to several parameters - amounts raised number of stock exchangesand other intermediaries, listed stocks, market capitalization, trading volumes andturnover, market instruments, investor population, issuer and intermediary profiles.The capital market consists primarily of the debt and equity markets. Historically, itcontributed significantly to mobilizing funds to meet public and private companies'financing requirements. The introduction of exchange-traded derivative instruments suchas options and futures has enabled investors to better hedge their positions and reducerisks.India's debt and equity markets rose from 75 per cent in 1995 to 130 per cent of GDP in2005. But the growth relative to the US, Malaysia and South Korea remains low andlargely skewed, indicating immense latent potential. India's debt markets comprisegovernment bonds and the corporate bond market (comprising PSUs, corporates,financial institutions and banks).India compares well with other emerging economies in terms of sophisticated marketdesign of equity spot and derivatives market, widespread retail participation and resilientliquidity.SEBI's measures such as submission of quarterly compliance reports, and companyvaluation on the lines of the Sarbanes-Oxley Act have enhanced corporate governance.But enforcement continues to be a problem because of limited trained staff andcompanies not being subjected to substantial fines or legal sanctions.Given the booming economy, large skilled labour force, reliable business community,continued reforms and greater global integration vindicated by the investment-graderatings of Moody's and Fitch, the net cumulative portfolio flows from 2003-06 (bondsand equities) amounted to $35 billion.The number of foreign institutional investors registered with SEBI rose from none in1992-93 to 528 in 2000-01, to about 1,000 in 2006-07.India's Stock Market rose five-fold since mid-2003 and outperformed world indices withreturns far outstripping other emerging markets, such as Mexico (52 per cent), Brazil (43 per cent) or GCC economies such as Kuwait (26 per cent) in FY-06

In 2006, Indian companies raised more than $6 billion on the BSE, NSE and other regional stock exchanges. Buoyed by internal economic factors and foreign capital flows,Indian markets are globally competitive, even in terms of pricing, efficiency andliquidity.

US sub prime crisis

:The financial crisis facing the Wall Street is the worst since the Great Depression andwill have a major impact on the US and global economy. The ongoing global financialcrisis will have a 'domino' effect and spill over all aspects of the economy. Due to theWestern world's messianic faith in the market forces and deregulation, the marketfriendly governments have no choice but to step in.The top five investment banks in the US have ceased to exist in their previous forms.Bears Stearns was taken over some time ago. Fannie Mae and Freddie Mac arenationalised to prevent their collapse. Fannie and Freddie together underwrite half of thehome loans in the United States, and the sum involved is of $ 3 trillion-about double theentire annual output of the British economy. This is the biggest rescue operation since thecredit crunch began. Lehman Brothers, an investment bank with a 158 year-old history,was declared bankrupt; Merrill Lynch, another Wall Street icon, chose to pre-empt asimilar fate by deciding to sell to the Bank of America; and Goldman Sachs and MorganStanley have decided to transform themselves into ordinary deposit banks. AIG, theworld's largest insurance company, has survived through the injection of funds worth $85 billion from the US Government.

The question arises: why has this happened?

Besides the cyclical crisis of capitalism, there are some recent factors which havecontributed towards this crisis. Under the so-called "innovative" approach, financialinstitutions systematically underestimated risks during the boom in property prices,which makes such boom more prolonged. This relates to the shortsightedness of speculators and their unrestrained greed, and they, during the asset price boom, believedthat it would stay forever. This resulted in keeping the risk aspects at a minimum and thusresorting to more and more risk taking financial activities. Loans were made on the basis of collateral whose value was inflated by a bubble. And the collateral is now worth lessthan the loan. Credit was available up to full value of the property which was assessed atinflated market prices. Credits were given in anticipation that rising property prices willcontinue. Under looming recession and uncertainty, to pay back their mortgage many of those who engaged in such an exercise are forced to sell their houses, at a time when the banks are reluctant to lend and buyers would like to wait in the hope that property priceswill further come down. All these factors would lead to a further decline in property prices.

Effect of the subprime crisis on India:

Globalisation has ensured that the Indian

economy

and financial markets cannot stayinsulated from the present financial crisis in the developed economies.In the light of the fact that the Indian economy is linked to global markets through a fullfloat in current account (

trade

and services) and partial float in capital account (debt andequity), we need to analyze the impact based on three critical factors: Availability of global liquidity; demand for India investment and cost thereof and decreased consumer demand affecting Indian exports.The concerted intervention by central banks of developed countries in injecting liquidityis expected to reduce the unwinding of India investments held by foreign entities, butfresh investment flows into India are in doubt.The impact of this will be three-fold: The element of GDP growth driven by off-shoreflows (along with skills and technology) will be diluted; correction in the asset priceswhich were hitherto pushed by foreign investors and demand for domestic liquidity putting pressure on

interest rates

.While the global financial system takes time to "nurse its wounds" leading to lowdemand for investments in emerging markets, the impact will be on the cost and relatedrisk premium. The impact will be felt both in the trade and capital account.

Indian companies which had access to cheap

foreign currency

funds for financing their import and export will be the worst hit. Also, foreign funds (through debt and equity) will be available at huge premium and would be limited to blue-chip companies.The impact of which, again, will be three-fold: Reduced capacity expansion leading tosupply side pressure; increased interest expenses to affect corporate profitability andincreased demand for domestic liquidity putting pressure on the interest rates.Consumer demand in developed economies is certain to be hurt by the present crisis,leading to lower demand for Indian goods and services, thus affecting the Indian exports.The impact of which, once again, will be three-fold: Export-oriented units will be theworst hit impacting employment; reduced exports will further widen the trade gap to put pressure on rupee exchange rate and intervention leading to sucking out liquidity and pressure on interest rates.

The impact on the financial markets will be the following

: Equity market willcontinue to remain in bearish mood with reduced off-shore flows, limited domesticappetite due to liquidity pressure and pressure on corporate earnings; while the inflationwould stay under control, increased demand for domestic liquidity will push interest rateshigher and we are likely to witness gradual rupee depreciation and depleted currencyreserves. Overall, while RBI would inject liquidity through CRR/SLR cuts, maintaininggrowth beyond 7% will be a struggle.The banking sector will have the least impact as high interest rates, increased demand for rupee

loans

and reduced statutory reserves will lead to improved NIM while, on the other hand, other income from cross-border business flows and distribution of investment products will take a hit.Banks with capabilities to generate low cost CASA and zero cost float funds will gain themost as revenues from financial intermediation will drive the banks' profitability.

Given the dependence on foreign funds and off-shore consumer demand for the Indiagrowth story, India cannot wish away from the negative impact of the present globalfinancial crisis but should quickly focus on alternative remedial measures to limit damageand look in-wards to sustain growth!

Role of capital market during the present crisis:

In addition to resource allocation, capital markets also provided a medium forrisk management by allowing the diversification of risk in the economy. Thewell-functioning capital market improved information quality as it played amajor role in encouraging the adoption of stronger corporate governanceprinciples, thus supporting a trading environment, which is founded onintegrity.liquid markets make it possible to obtain financing for capital-intensiveprojects with long gestation periods..For a long time, the Indian market was considered too small to warrant muchattention. However, this view has changed rapidly as vast amounts of international investment have poured into our markets over the last decade.The Indian market is no longer viewed as a static universe but as aconstantly evolving market providing attractive opportunities to the globalinvesting community.Now during the present financial crisis, we saw how capital market stood stillas the symbol of better risk management practices adopted by the Indians.Though we observed a huge fall in the sensex and other stock marketindicators but that was all due to low confidence among the investors.Because balance sheet of most of the Indian companies listed in the sensexwere reflecting profit even then people kept on withdrawing money.While there was a panic in the capital market due to withdrawal by the FIIs,we saw Indian institutional investors like insurance and mutual funds coming

for the rescue under SEBI guidelines so that the confidence of the investorsdoesn't go low.SEBI also came up with various norms including more liberal policiesregarding participatory notes, restricting the exit from close ended mutualfunds etc. to boost the investment.While talking about currency crisis, the rupee kept on depreciating againstthe dollar mainly due to the withdrawals by FIIs. So , the capital market triedto attract FIIs once again. SEBI came up with many revolutionary reforms toattract the foreign investors so that the depreciation of rupee could be put tohault