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The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.
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Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
What are marketing decisions about how to inform the public about a product?
Marketing Mix
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
Why called controllable marketing mix?
Marketing mix is controlled by the business, company or owner because they essentially own the product so they can control all aspects of it. How its made, packaged, labeled, designed, shape and size of item. They also decide how much they wish to sell it for, how they will distribute and promote their products. Owners might hire people to help make these decisions, but ultimately the owners of the product are the only ones that can make those decisions, which makes the marketing mix (product, price, distribution and promotion) controllable elements.
What is product-policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
What are marketing decisions about how to inform the public about a product?
Marketing Mix
How is a product mix selected?
A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.
What is production decisions?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
Why called controllable marketing mix?
Marketing mix is controlled by the business, company or owner because they essentially own the product so they can control all aspects of it. How its made, packaged, labeled, designed, shape and size of item. They also decide how much they wish to sell it for, how they will distribute and promote their products. Owners might hire people to help make these decisions, but ultimately the owners of the product are the only ones that can make those decisions, which makes the marketing mix (product, price, distribution and promotion) controllable elements.
What are the advantages of having a wide product mix?
advangage of product mix
What is product-policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
What is product-decision policy?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
Is product part of the marketing mix?
The first element in the marketing mix is the product.
What is policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
