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Becoz All the items of the Eurka Forbes are to be personally experienced which creates interest in the end customer and which leads to the purchase of the product.....

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Q: What is eureka forbes uses personal selling as a major marketing communication tool?
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What kind of sales and distribution strategy used by eureka forbes?

direct marketing


What is direct retailing?

It is a process of selling the products directly to the customers by meeting them personally in their homes or offices. Eureka Forbes, Amway, Medicare and Tupperware are well known companies involved in direct selling.


What is the strength of eureka forbes?

Eureka Forbes believes that the strength of a company is in its employees' training. It also believes that its main strength is found in customer relations.


Which are factors that affect the selection of an advertising media?

The media planner has to know the capacity of the major media types to deliver reach, frequency, and impact. The major advertising media along with their costs, advantages, and limitations are to be well understood.Every media plan requires that specific media types be selected - Doordarshan, Direct mail, satellite TV, newspapers, magazines, etc. Media planners must consider several variables before choosing among major types:Target -audience media habits:This is the most important factor. Housewives watch more of television, whereas, working women go for magazines. Again television programmes have different viewers. For instance, "world this week" is viewed by teenagers and young adults. Therefore, it would be advisable to advertise during "World this week" such products which are of interest to teenagers and young adults. Radio and television are the most effective media for reaching teenagers.Products:Products that require demonstration can suit for television. For example, the demonstration of the use of a vacuum cleaner by Eureka Forbes. Financial advertising such as new issue of shares is good in newspapers. Women's dresses are best shown in color magazines, and Polaroid cameras a best demonstrated on television. Media types have different potentials for demonstration, visualization, explanation, believability, and color.Again there are media restrictions on certain products. For instance, alcoholic drinks and cigarettes cannot be advertised in press as well as on DD and AIR, hence these two options are totally ruled out.Message:The type of message dictates the type of media. For example, an ad that features technical information is best suited for specific magazines. Again, an ad from retailer announcing major sale on discount requires more of local newspapers.Cost Factor:Television is very expensive, where as, radio is very economical. However, cost is not the only factor, even if it is calculated on the basis of cost per- person reached. The impact of the media is to be taken into account


Related questions

What kind of sales and distribution strategy used by eureka forbes?

direct marketing


What is direct retailing?

It is a process of selling the products directly to the customers by meeting them personally in their homes or offices. Eureka Forbes, Amway, Medicare and Tupperware are well known companies involved in direct selling.


Where can one buy a Eureka 7 DVD?

Eureka 7 DVD can be bought locally from stores that specialize in selling movie DVDs or from stores that specialize in anime products. There are also websites such as Amazon, eBay, and AnimeDVDBox that are offering this item.


Is the Eureka Stockade flag still used today?

The Eureka flag is not used in any official capacity today. Occasionally, people may still fly the flag as a personal symbol of rebellion, but it has no official symbolism.


Who shouted eureka?

Archimedes shouted eureka ! eureka !


Does eureka from eureka 7 have a sister?

No.


Where is the Eureka Main Library in Eureka located?

The address of the Eureka Main Library is: 1313 Third St., Eureka, 95501 0553


Where is the Eureka Public Library in Eureka located?

The address of the Eureka Public Library is: 606 North Main, Eureka, 67045 1388


Where is the Eureka Branch Library in Eureka located?

The address of the Eureka Branch Library is: 318 Dewey Avenue, Eureka, 59917 0401


Where is the Eureka Historical Society in Eureka Missouri located?

The address of the Eureka Historical Society is: Po Box 434, Eureka, MO 63025


What county is eureka in?

Eureka County, Nevada ..


When was EUREKA created?

EUREKA was created in 1985.