What is a market objective?

Answer 1

Meeting marketing objectives should lead to sales. (If not, you need to set different marketing objectives.) They should: * be clear * be measurable, and * have a stated time frame for achievement. Examples of marketing objectives follow: * Increase product awareness among the target audience by 30 percent in one year. * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year. * Decrease or remove potential customers' resistance to buying our product, leading to a 20 percent increase in sales that are closed in six months or less. If you have multiple objectives, make sure they are consistent and not in conflict with each other. Also, be sure that the remainder of your marketing plan components - the marketing strategy, budget, action programs, controls and measures - support your marketing objectives. Setting your marketing objectives and finalizing the remaining components of your marketing plan may serve as a reality check: Do you have the resources necessary to accomplish your objectives? The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about: * Product - your product(s)and services * Price - what you will charge customers for products and services * Promotion - how you will promote or create awareness of your product in the marketplace * Place (distribution) - how you will bring your product(s) together with your customers. These are the "4Ps of marketing": * Product * Price * Promotion * Place (distribution)