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An example of a glittering generality is saying, "Drinking this water is like sipping the 'crisp, luscious ocean'" - it's not true, because it doesn't really mean anything, but it will get people to buy it.

its words that have established positive connotation .. like an idea or meaning suggested by or associated with a word or thing:

Glittering generalities is a device to make us accept and approve something without examining the evidence. When used with name-calling, it is particularly deceptive.

Glittering Generality is a type of figurative language. Such as, Coke is the Real thing! or Real Men use AXE!

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11y ago
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1y ago
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13y ago

Assuming you mean "glittering generality" not "generalization," it is:

"The use of vague emotionally appealing virtue words that dispose us to approve something without closely examining the reasons."

From "Asking the Right Questions" by Neil Browne, eighth edition, page 95.

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Q: What is a glittering generality?
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