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What does advertise mean?

Updated: 9/14/2023
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10y ago

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To be advertised is to have notice given by various media. Often such notice includes a persuasive element. E.g.

We have advertised the sale of the government building on Saturday in the newspaper and on radio.

Nike advertised its products with the slogan "Just do it".

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Adele O'Hara

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1y ago
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10y ago

Advertising is structured and composed of nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media. (Contemporary Advertising, 14the, Arens, Weigold, Arens, 2013)

You may know that advertising and marketing are sometimes, actually many times used interchangeably by media, professionals and attorneys. They are different while advertising is a part and sometimes a small part of marketing, marketing is not advertising. You may want to visit http://nineps.com where advertising is under "Promotion" which is one of the 9P's or Nine P's of Marketing.

Promotion: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include: Should we promote? What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? How frequent?

Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

  • Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile
  • Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people.
  • The definition of advertising is changing; the lines between what is advertising and what is marketing are blurring and the traditional sponsorship model of advertising isn't as "cut and dry" as it used to be. Advertising today seems to be taking on more of a distribution model whereby the channels of communication include owned (website, social pages), earned (WOM, social sharing) and paid media.

An example with mobile marketing and advertising, as cell phones/mobile devices keep changing and turn into multi use devices including payment activators. The mobile device and/or cell phone is a very personal medium. Can be on 24/7, people and potential shoppers run their lives off of mobile. It's business, it's personal, and it's information generating/gathering/forwarding. It's been referred to as "a brand in the hand" or "brands in the hands."

The component of Advertising, under "Promotion" includes product placement, integrating the product or service into the TV program. In the 2014 Academy Awards, Ellen DeGeneres with Bradley Cooper, Meryl Strep, Jennifer Lawrence and others took a "selfie" with a Samsung's Galaxy Note 3. The product placement was negotiated as part of a $20 million broadcast buy, for this major sponsor of the telecast.

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11y ago

To be advertised is to have notice given by various media. Often such notice includes a persuasive element. E.g.

We have advertised the sale of the government building on Saturday in the newspaper and on radio.

Nike advertised its products with the slogan "Just do it".

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12y ago

an ad is something telling you bout an object for example " come by Ford whatever and buy a fordf truck or some car made by ford "

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13y ago

1. a public promotion of some product or service

Familiarity information: ADVERTISEMENT used as a noun is very rare.

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What is the opposite of the word advertise?

If you mean by 'advertise' to make public/proclaim/boast... then antonyms (opposite words) might be conceal, withhold, depricate. However there is no antonym for advertise in terms of its commercial use.


What does the word 'persuade' mean?

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What did the word advertise originally mean?

To take note or consider


Can a landlord advertise a condemned building?

What do you mean by "advertise?" Are you asking if he can rent out a condemned building? The answer is probably NO. If the building is being repaired he can advertise but he cannot rent out the building or space until the building meets code.


What is a statement of figurative language with the soft unbroken snow seemed to advertise solidity beneath?

what "the soft, unbroken snow seemed to advertise solidity beneath mean


What is standard rate mean?

standard mail is used primarily to advertise products and services.


How can a telecommunications company increase its number of sales?

Advertise, Advertise, Advertise.


Is advertise an adverb?

No, advertise is a verb, as it connotes an action. If you advertise daily, daily is an adverb because it describes the verb advertise.


What is latin word for advertise?

advertise


What is standard mail rate mean?

standard mail is used primarily to advertise products and services.


What is the verb of advertise?

Advertise is already a verb. For example "to advertise something" is an action and therefore a verb.


Can veterinarians advertise?

Yes, veterinarians can advertise their services.