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The CAN_Spam act of 2003 is legislation dealing with mass emails. It states requirements for a company to include truthful contact information and clear headers in comercial and solicitation emails. It also includes rules for explicit content.
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What is the law for a business regarding sending email marketing.?
You have to be CANSPAM compliant. The easiest way to do this is just use a professional email marketing software. I use http://www.wirestamp.com it only cost $8 a month and is well worth it.
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