What do you have to do to get your brand out?

Answer 1

I always get people thinking in 3 steps:

(1) Creat a strong brand:

This means that the foundation to your marketing campaign hinges on you, what you do for the market, and how they will see that. This includes your Mission Statements, Vision Statements, products, employees, even the logo you stamp on all your letter head. Be sure to use focus groups to decide which of these will come across to the consumer groups you are focusing on in the way you want to be represented.

(2) Don't market your brand, market your belief:

Product tag lines don't create customers, my marketing brothers will be uproarious about this point, but its true. They create a purchaser, who will sometimes become a customer. In today's market consumers are always looking for something to become a part of who they are. Look at Apple. Steve Jobs isn't just a CEO, he write culture. How? By bringing people into a way of thinking that they agree with his belief of what technology should accomplish and how it should look. Your marketing campaign needs to build your demographic's trust that your mission is their mission, then they can buy your product because its now "their product." Apple, Rachel Ray, Disney/Pixar, Pepsi, Anheuser-Busch, and General Electric are all examples of company who call you to come live they life they provide by buying their products. E*Trade, Microsoft, AT&T, Comcast, and thousands more are still selling on by clever advertising or the merritts of their product. Don't get left behind, sell a lifestyle.

(3) Focus on your product:

Good job, you've gotten them to buy your product. Now you need to keep your customers loyal. There are 2 main ways to keep them. (1) Ensure they are happy with your product by providing the best possible quality and delivering on your product promises. (2) Always be proactively searchign for a better way to serve your customer, be it a new product, slightly changed product, or continuing to get the best performance from your current product. Whether you are bottling sauces in your kitchen or you are mass producing audio equipment across 50 manufacturing plants, you need to keep these 2 focuses at all times to ensure your brand has the maximum buy in.