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There are many opportunities in emarketing, as most companies with any kind of web presence will have an emarketing strategy. This is partly because it's one of the most cost-effective market strategies with the highest return on investment.
there are four main areas that needs to be employed in an emarketing strategy - need and want recognition, information gathering, evaluation, and purchase. Emarketing bridges the gap between need and want recognition, and purchase.
Jobs-wise this requires a number of technical skills and disciplines including
Web development/Programming skills e.g. HTML, Javascript, PHP et al.
Business and creative marketing
Copywriting
Graphic/web design
Any design agency or digital agency will provide these services, and as such the opportunities are ample.
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∙ 13y ago
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Where can you get knowledge about the emarketing business?
The emarketing business is a complex one, as there are many different aspects to emarketing, from email marketing (also referred to as 'emarketing'!), mobile phone marketing, search engine optimisation (seo), affiliate marketing, pay per click (PPC) campaigns, viral marketing and rich media (e.g. website banner) solutions. If you are thinking of undertaking emarketing yourself, you'll need to accumulate a fair amount of knowledge of the industry in order to launch a competitive and successful campaign. The world of emarketing is constantly changing and evolving in order to keep up with new communication technologies. If time is of the essence, I would suggest employing the services of emarketing specialists, or getting yourself into an organisation where you can learn. Be prepared to put a lot of time and effort into this, whether you're employed or self-employed, as there is a lot to learn and many changes to keep up with.
What is emarketing?
transactions which are conducted electronically between business partners through computer network
What are the desirable characteristics of an electronic market place?
Characteristics are: it uses internet, faster than manual marketing, lot of strategies, easy to get in touch, sometimes it's not reliable and it' online. eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
What kind of services do web packages contain?
Web packages contain services like web hosting, website creation, eCommerce tools, applications, software and solutions, as well as eMarketing strategies.
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