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Writing about sales promotion tools, Prof. Philip Kotler observes - "they have 3 distinctive characteristics."
Communication: They gain attention and usually provide information that may lead the customer to the product.
Incentive: They incorporate some concession, inducement, or contribution that gives value to the consumer.
Invitation: They include a distinct invitation to engage in the transaction now (offer valid till …or till stocks last)
Wiki User
∙ 14y ago
Wiki User
∙ 12y agosales promotion are temporary incentives that a company use to promote its product resulting in inducing the customers to buy now. the main characteristics are:
1)it encourage customers to buy one brand over another by introducing samples,coupons,pop promotions etc.
2) obtaining trial purchase from customers
3)stimulates sales force enthusiasm
4)reinforce advertising
5)pre-empt competition etc
Jaki Boumlik
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Blue Host is one of the world's largest web hosting companies & providers of online solutions. Bluehost is a top recommended host by WordPress and also proudly supports many other open source programs.
Jaki Boumlik
Blue Host is one of the world's largest web hosting companies & providers of online solutions. Bluehost is a top recommended host by WordPress and also proudly supports many other open source programs.
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Wiki User
∙ 9y agoSales promotions are designed to bring in customers during a short period of time in order to boost sales. Sales promotions include terms like buy one get one free or one-time only offer.
Jaki Boumlik
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Explain any four methods of sales promotion?
1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion
Role of sales promotion in business?
what is the role of sales promotion for the organozation'
What is Disadvantage of sales promotion?
sales promotion dis advantage
What is a review of literature report on sales promotion?
The review of literature report on sales promotion can be found by doing an internet search. The review of literature on sales promotion basically talks about various factors that affects the sales promotion.
What is the difference between sales promotion and market promotion.?
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Distinguish between advertising and sales promotion?
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
What is the Difference between sales letter and sales promotion letter?
In sales letter you urge consumer while in sales promotion letter you induce the customer.
What is the difference between promotion and sales promotion?
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
What is the role of sales promotion in Integrated Marketing Communication....?
role of sales promotion in integrated marketing communication
What is the nature and scope of sales promotion?
what are the scope of sale promotion
Why is sales promotion important?
Sales promotion important as it creates awareness for a product or service. This will usually result into higher sales and profits for the company.
Role of sales promotion on marketing?
Sales promotion depends upon the type of product we are selling.Sales promotion can be through Print Media, Visual media etc.
