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What are the basis of marketing analysis?

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The basis of a marketing analysis is to evaluate the marketing efforts currently done or about to be done and determine direction for a marketing plan. The analysis is really the uncovering of the facts so that an effective marketing plan can be designed based on facts.

When I do a marketing analysis I look at the following components:
1. Define Product to be sold
2. Define market segment to sell it to (Target Market, Niche Market, size of market, profitability)
3. Define competition and Value proposition (what will make your product stand in the mind of your client)
4. Develop marketing plan to get the right message to the right audience.
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