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Opportunity cost is the key to comparative advantage: Individuals and nations gain by producing goods at relatively low costs and exchanging their outputs for different goods produced by others at relatively low cost. All potential trading partners can gain enormously through appropriate specialization and exchange.
Advantages

You can stand out.

You can have a unique selling point.

You can attract more customers if they are draw to your unique business.

It helps you to be recognised and noticed.

It helps your business to be remembered.

Disadvantages

If it is too unique it will put off potential customers and only appeal to a selected crowd which could end up meaning you would have a smaller business.

It might not appeal to everybody.

It might not attract your target market.

Other competitors may use similar idea to yours and then you will have no unique selling point.

Once your business is well known it is important to come up with other new unique points to keep customers reeled in and interested in your business.

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11y ago

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Q: What are the advantages and disadvantages of comparative research?
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