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here's a website with a side by side comparison each arguing its case: http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html

and basically quantitative research is the empirical data (times/dates/data) everything that can be scientifically measured or recorded.

qualitative on the other hand is more about your personal observations during the research. an example would be difference in colour between a couple patches of ground pr texture of a item. more to deal with the five senses.

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15y ago
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11y ago

Quantitative looks at data with a numeric value (quantity) so a statistic can be determined (37% does not like the flavour. 72% prefer bottle shape B). Usually conducted with a questionnaire with set values from which an option can be chosen (a, b or c).

Qualitative looks at motivation, feelings and perceptions - (why do you not like the flavour? why do you prefer this bottle shape, to that one) Data is usually gathered from focus groups or interviews, structured around open ended questions (not leading a person to respond in a certain way) and questions can adapt according to the answers received.

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Q: What Is the Difference Between a Quantitative and a Qualitative Research Paper?
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