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The role and function of search engines?

Updated: 8/18/2019
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12y ago

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Search engine optimizer can be a consulting company or an individual person doing search engine optimization (SEO) works for websites to facilitate them secure high positions search engine results. An optimizer is the only responsible person for ranking a website. By utilizing latest optimization techniques and tools, he works to increase your website traffic and promote website position for relevant keywords in search engine results.

The basic functionalities of a search engine optimizer are:

* Preparing preliminary website analysis report

* Pre-optimization ranking report

* Website traffic management

* Image optimization

* Web content development

* SEO design and usability recommendations

* Website redesigning and improving web content

* Link building

* Directory and search engine submission

* Organizing search engine optimization campaigns

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