the mass media is a body that is in charge of <1>Information<2>Education<3>Entertainment>4>advertising<5>survillence<5>correlation of parts of society.
Mass Media - The mass media play such a crucial role that we can say they are the gatekeepers to social movements.
i want to know what is the role of mass media in socialization
Mass media plays a critical role in shaping public opinion and raising awareness about social issues. It can influence attitudes, behaviors, and beliefs on a large scale, leading to social changes. By disseminating information and promoting dialogue, mass media can mobilize communities and drive collective action towards social progress and reform.
David Gauntlett has written: 'TV living' -- subject(s): Attitudes, Social aspects of Television, Television, Television viewers 'Video critical' -- subject(s): Children and the environment, Mass media and children, Mass media and the environment, Research, Television and children, Video recordings for children 'Media, Gender and Identity' -- subject(s): Mass media and culture, Mass media and sex, Sex differences in mass media, Sex role in mass media 'Creative Explorations'
School is a social institution because it is a socialization agent. A socialization agent is an institution that plays a role in assimilating the younger people into the structure of a specific society.
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The major kinds of mass media include print media (newspapers, magazines), broadcast media (TV, radio), digital media (websites, social media), and outdoor media (billboards, posters). Each type of mass media reaches a large audience and plays a crucial role in shaping public opinion and disseminating information.
We also consider the role of the mass media in society.
Interactionist perpective
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Mass media plays a significant role in the diffusion of culture by sharing information, ideas, and values to a large audience. Through various platforms like TV, radio, and social media, mass media can promote cultural diversity, facilitate cross-cultural communication, and shape societal norms and practices. It has the power to both preserve and challenge cultural traditions.
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