Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
role of sales promotion in integrated marketing communication
Promotion
Answer this question… Marketing
Direct Marketing Personal Selling PR Advertising Sales Promotion
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
role of sales promotion in integrated marketing communication
Marketing
Promotion
Answer this question… Marketing
Direct Marketing Personal Selling PR Advertising Sales Promotion
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
They are to help a business grow. These factors can include advertising, marketing, promotion, sales, research, and growth.
Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.
Product, place, price and promotion is what communication marketing is all about. The four mentioned items are the key promotion part of marketing communications. These messages will then target advertising, brands and public relations.