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Use of the trademark symbol is optional, but it doesn't hurt. For logos it's often part of the image file, so it would actually be more work not to use it.

This page is full of reasonable examples. In the banner we have the Answers logo with TM, and at the very bottom we have a copyright notification, but for running text including the word "Answers" (such as the Answers Properties list header and content), there are no markings.

Other websites are almost cartoonishly consistent with their use of the symbol--every logo, every slogan, every time the name of the company or its products appear, there's a helpful (r) reminder in case you'd forgotten in the intervening half-inch that they've registered it all. These are cases where using the indicia is distracting.

What you want is a balance.

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10y ago
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12y ago

No, but you may wish to trademark elements of it (the URL, logo, slugline, etc) if you plan to use them in commerce.

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Q: Is it necessary to use the trademark symbol throughout a website?
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